Millennials Category

Millennials

Atkin, T. & Thach, L. (2012).  "Millennial Wine Consumers: Risk Perception and Information Search."  Journal of Wine Economics & Policy. September 23, 2012. Read the full article here.

Olsen, J. & Newton, S. (2011), "Millennial Wine Consumer Dining Preferences Segmented By Restaurant Type: An Exploratory Study", 6th International Academy of Wine Business Research Conference, Bordeaux, France, June 2011.

Thach, L. (2011). "Wine in the Shower: Study Explores New Occasions When Millennials Drink Wine," Winebusiness.com. July 11, 2011. Read the full article here.

Thach, L. (2011). "Exploring Wine Occasions for Generation Y," Proceeding of 6th AWBR International Conference, Bordeaux Management School, Bordeaux, France. Refereed Paper.

Olsen, J. & Newton, S. (2011). "Millennial Wine Consumer Dining Preferences Segmented By Restaurant Type: An Exploratory Study," Proceedings of 6th Academy of Wine Business Research Conference, Bordeaux, France, June 9-10, 2011.

Charters, S., Thach, L., Fountain, J., Kolyesnikova, N., Ritchie, C., Dodd, T., Fish, N., Herbst, F., &Terblanche, N. (2011). "Generation Y and sparkling wines: A cross-cultural perspective," International Journal of Wine Business Research. Vol. 2, No. 2.

Ritchie, C., Charters, S., Fountain, J., Kolyesnikova, N., Dodd, T., Thach, L., Fish, N., Herbst, F., Terblanche, N. (2011). "It's my Party: Influences upon Young Adults to Consume Sparkling Wine and Champagne in Restaurants, Bars and Night Clubs," in Hartwell, H., Lugosi, P. and Edwards, J. (eds.) Proceedings International Conference on Culinary Arts and Sciences VII: Global, National and Local Perspectives 12-14 April 2011. Bournemouth University, UK. 111-118 ISBN 978-1-85899-273-0.

Thach, L. & Charters, S. (2011). "Global Bubbles: Differences in How Millennials Perceive Sparkling Wine Around the World," Winebusiness.com.  July 25, 2011. Read the full article here.  

Nowak, L., Newton, S., & Gilinsky, A. (2010). "Millennials' perceptions to environmentally responsible winery practices: an exploratory study," 5th Association of Wine Business Research conference, Auckland, NZ.

Thach, L. (June 2009). "Tips to Market Wine to Millennials - An Emphasis on Wine 2.0," Wine Business Monthly Online. Read the full article here.

Thach, L. & d'Hauteville, F. (May 2008). "Why French Millennials Don't Drink Wine," Wine Business Monthly Online. May 5, 2008. Read the full article here.

Thach, L., Olsen, J. & Charters, S. (2008). "Study Shows US Millennials Embracing Champagne & Sparkling Wines -- But Only For Special Occasions," Wine Business Monthly Online. Nov. 14, 2008. Read the full article here. 

Nowak, L. & Newton, S. (2008). "Using winery web sites to launch relationships with Millennials," International Journal of Wine Business Research. Vol. 20, Issue 1, Pg .53-67. 

Thach, L., Mason, B., & Amspacher, B. (2007). "Millennials Test the Tasting Room," Wine Business Monthly. Vol. 14. No.11, Pg. 52-56. Read the full article here.

J. (2006). "Market Segment Analysis to Target Young Adult Wine Drinkers," Agribusiness: An International Journal. Vol. 22, No. 3, Summer 2006, Special Issue on Wine Marketing.

Nowak, L., Thach, L. & Olsen, J. (Summer/Fall 2006). "Wowing the Millennials:  Creating Brand Equity in the Wine Industry," The Journal of Product and Brand Management. Vol. 15.

Thach, L. & Olsen, J. (2005). "Marketing to Echo Boomers," Proceedings of Second International Wine Marketing Symposium. Rohnert Park, California, July 8-9, 2005.

Thach, L. (Dec. 2005). "Millennial Wine Marketing," Wine Business Monthly. Vol. 12, No. 12. Read the full article here

Nowak, L., McGough, P. &  Atkin T. (2004). "Effects of the Dietary Guidelines Label Statement on Wine Purchase Intentions in Young Adults," International Journal of Wine Marketing. Vol. 16, No.2, Pg. 4.