Packaging Category

Packaging

Wagner, P., Olsen, J. & Thach, L. (Jan-Feb. 2008). "Wine Label Design,"  Practical Winery & Vineyard. Vol., 29, No. 5, Pg. 70-77. Adapted excerpt from Wine Marketing & Sales book. 

Atkin, T. & Dove, D. (2006). "Rodney Strong Winery - The Great Cork Debate," Journal of the International Academy of Case Studies. Vol. 12, No. 1. August 2006

Atkin, T. & Sharp D. (2004). "Total Cost Analysis of Wine Closures," Practical Winery and Vineyard Management. July/August 2004.

Nowak, L., McGough P. & Atkin T. (2004). "Effects of the Dietary Guidelines Label Statement on Wine Purchase Intentions in Young Adults," International Journal of Wine Marketing. Vol. 16, No.2, Pg. 48.