The first of its kind in the United States, the Wine Business degree program offers a specialized curriculum targeted specifically at the business challenges of the wine industry. After all, great wineries come not just from the wine they produce, but from their ability to grow a brand, distribute product, foster loyalty, manage income, and refine production.
And as part of SSU's School of Business and Economics, the Bachelor of Science with Wine Business Strategies concentration and Master of Business Administration in Wine Business degrees are part of a school accredited by AACSB, placing them among just 15% of all business degrees in the world that meet the rigorous standards.
Learning begins with the introduction and mastery of foundation business tools. Students then apply these tools to solve structured and unstructured complex wine business problems.
Recent mergers and acquisitions, increasing pressures for globalization, and changing local environments for wine business have heightened the urgency not only to ask the right questions about the future of the wine industry, but to develop innovative and informed solutions.
- Which distinct business competencies are needed for wine businesses?
- Where and how should wine businesses compete?
- What skills are necessary to implement a market-responsive strategy?
- How do we communicate the strategy to stakeholders?
- How can the Internet and social media be leveraged to build a wine business?
Partnerships with the wine industry make our degree programs even more powerful. Internships are a required part of the undergraduate experience and masters students connect with fellow industry professionals.
Discover opportunities to become a part of one of the fastest-growing, lifestyle industries in Northern California that also offers opportunities to work in a global industry.