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What's the Difference Between Liking and Following a Facebook Page?

Facebook users can connect with your Page in three ways. When users "like" and/or follow your Page, which posts do they see? How can they see more of your posts? When people want to connect with your Page, there are a few of things that can happen. 1. Like & Follow Page will show up in their "likes" Defaults to "follow" as well as like Users will see some of your posts Note: they cannot follow without liking 2. Like...

Choose to Use Facebook "Similar Page Suggestions" Feature (Or Not)

When someone visits a Page and likes it, they may see a list of similar pages they might also like. When you turn Similar Page Suggestions on, your Page will appear in recommendations when people like Pages that are similar to yours. You can choose to turn this FREE feature on for your Facebook Page so people will see these recommendations. To turn on Similar Page suggestions: Go to your settings at the top of the page you manage. Go...

Using Editorial Calendars to Manage Social Media

Using an editorial calendar is an important part of keeping track of your social media presence. A simple Google Calendar or spreadsheet works well for this. Benefits of the editorial calendar Helps you focus on needs of your followers Forces you to think further than today and tomorrow Helps you integrate across channels Tracks post effectiveness Helps you segment your followers across channels Once created, you can use it many times Drives internal teamwork Fuels idea generation and innovation Helps...

How to Invite Your Friends to Like Your Department's Facebook Page

Do you want more people to like your Facebook Page? Don't feel like paying to get the likes? Just ask your friends! You can invite your Facebook friends to like Facebook Pages they are not already connected to. Pages are public spaces, so people searching for your department on the web will find and view photos and basic information. In order to like your Page or post on it, they must first log into Facebook. Go to your department's Facebook...

Prove Your Degree Isn't Useless with LinkedIn

Are you a department that has trouble getting students to the major? Do you or your students think that there may be no jobs available for the field? Jobs are getting hard to find and students need help knowing where to go. LinkedIn for Education may be able to help you. This tool tells you what people are doing with their majors and what jobs people are getting with their degrees. Log into LinkedIn and go to "Interests" and select...