Welcome to SSU Social Media

Thank you for your interest in improving your social media practice. Explore these pages and share your feedback. Below are the most recent posts.

Out With the Old, In with the Old

Have you ever posted something that you think is valuable enough to keep sharing? It is perfectly acceptable to recycle "evergreen" content, especially on Twitter. You can update evergreen content by changing the wording of your tweets to compel people to click on the same content again. This will prevent good stories from being left behind and forgotten. Good evergreen content may include how-to's, previously popular posts, departmental changes or reminders, or scholarship. Just be sure that it's not all...

Make Banners Work for You

Do you have a special event to promote? Do you want to drive traffic to your website? Regardless of channel, use your banner image as a "billboard" to post information. Remember, keep it photo-centric, without too much text. Some channels have limits on how much text is allowed, but you can always provide a link or include contact information. On Facebook, the banner is called the "cover photo." Unless you are paying to run an advertisement about your new cover...

New Facebook Layout: What Could Go Wrong?

Facebook Pages have changed due to the new look that was announced in March. One change is to what is shown in your cover photo. The name of the Page and the the type of organization were once in in a block below the cover photo. Now, the information is overlaid on the cover photo. Related: Where Did My Apps Go? Changes to Facebook Pages This means that your cover image may now look different from how it looked when...

Let Your Facebook Followers Know About Other Pages You Support

You can let your Facebook followers know about other pages you support. Perhaps they want to "like" those pages, too. This is also good for engaging with other Pages. This is called "featur(ing) your page likes" on your Facebook page. Note: Make sure you have liked the page Go to your page settings Select "Featured" from the left column Click to add or edit your featured likes Choose up to 13 pages and click save https://www.facebook.com/help/224585677557798?sr=1&query=featured%20likes&sid=0Bccjq8w9rVk0Nygl...

Bad Facebook Pages

Having a bad Facebook Page can be worse than having no Page at all. How do you know if you have a bad Facebook Page? It might be hard to tell if you are not getting direct feedback on how you're doing. Instead, consider if you are: updating regularly posting relevant content addressing your Page's purpose If you are doing all of the above, you might be fine. Otherwise, rethink the way you manage your page For more information review...