Publicity & Media
Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people (for example, faculty and performing artists), departments, students, faculty, staff and alumni of all kinds.
From a marketing perspective, publicity is one component of promotion which is one component of marketing.
Marketing > Promotion > Publicity
Other elements of the promotional mix are advertising and direct marketing. Examples of promotional tactics include:
- Art exhibitions
- Event sponsorshipss
- Arrange a speech or talk
- Make an analysis or prediction
- Conduct a survey
- Issue a report
- Take a stand on a controversial subject
- Announce an appointment
- Present an award
- Stage a lecture or debate
- Organize a campus tour
Media represent those outlets that reach certain audiences such as newspapers, magazines, television, radio, online publications such as blogs, social media and video dissemination.