Welcome to the Website of Thomas Atkin
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Go Seawolves!
General Information:
- Teaching Philosophy
- Contact Information
- E-mail: tom.atkin@sonoma.edu
Phone: Office (707) 664-3333
Fax: (707) 664-4009
Selected Publications :
- Atkin, Thomas S ., Rosanna Garcia and Larry Lockshin, "A Multinational Study of the Diffusion of Discontinuous Innovation", Australasian Marketing Journal , expected 2006
- Atkin, Thomas S ., Linda Nowak and Rosanna Garcia, "Women Wine Consumers: Information Search and Retailing Implications," International Journal of Wine Marketing , expected 2006
- Atkin, Thomas S . and Duane Dove (2006), "Rodney Strong Winery - The Great Cork Debate," Journal of the International Academy of Case Studies , Vol. 12, No. 1, August 2006
- Atkin, Thomas S . and Lloyd Rinehart (2006), "The Effect of Negotiation Practices on the Perception of Supplier-Customer Outcomes," Negotiation Journal, Vol. 22 (4), p 517
- Garcia, Rosanna and Thomas S. Atkin (2005), " Co-opetition for the Diffusion of Resistant Innovations," Product Development and Management Association-Research Forum, October 2005, San Diego, CA
- Rinehart, Lloyd M., Robert B. Handfield, James A. Eckert, Thomas J. Page, Thomas S. Atkin (2004), "A Behavior Assessment of Supplier-Customer Relationships," Journal of Business Logistics , Vol. 25, No. 1, p 25
- Nowak, Linda, Phillip McGough, Thomas S. Atkin , (2004), "Effects of the Dietary Guidelines Label Statement on Wine Purchase Intentions in Young Adults", International Journal of Wine Marketing , Vol. 16, No.2, p 48
Archived Classes:
Recent Classes are on WebCT
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