Intellectual Contributions Before October 2011 (Promotion to Full)

Journal Articles Published

  • Atkin, Thomas S. and Ray Johnson (2010), “Appellation as an Indicator of Quality,” International Journal of Wine Business Research, Vol. 22, No. 1, pp 42-61
  • Atkin, Thomas S., Linda Nowak and Rosanna Garcia (2007), “Women Wine Consumers: Information Search and Retailing Implications,” International Journal of Wine Business Research, vol. 19 No 4, 2007 – accepted prior to promotion
  • Atkin, Thomas S., Rosanna Garcia and Larry Lockshin (2007), “A Multinational Study of the Diffusion of Discontinuous Innovation,” Australasian Marketing Journal, 14 (2), 2007 – accepted prior to promotion
  • Van Goor, Susan, Thomas S. Atkin, Chris Kjeldsen, and George Buonaccorsi (2007), “Strategies to Improve Merlot Productivity,” Practical Winery and Vineyard Management, May/June, 68-73 - accepted prior to promotion
  • Atkin, Thomas S. and Duane Dove (2006), “Rodney Strong Winery – The Great Cork Debate,” Journal of the International Academy of Case Studies, Vol. 12, No. 1, August 2006
  • Atkin, Thomas S. and Lloyd Rinehart (2006), “The Effect of Negotiation Practices on the Perception of Supplier-Customer Outcomes,” Negotiation Journal, Vol. 22 (4), p 517
  • Rinehart, Lloyd M., Robert B. Handfield, James A. Eckert, Thomas J. Page, Thomas S. Atkin (2004), “A Behavior Assessment of Supplier–Customer Relationships,” Journal of Business Logistics, Vol. 25, No. 1, p 25
  • Nowak, Linda, Phillip McGough, Thomas S. Atkin, (2004), “Effects of the Dietary Guidelines Label Statement on Wine Purchase Intentions in Young Adults”, International Journal of Wine Marketing, Vol. 16, No.2, p 48

Conference Presentations

  • Atkin, Thomas S. (2010), “Consumer Awareness and Quality Perceptions: The Case of Sonoma County Wines,” 22nd Annual CSU-POM Conference, February 2010, San Marcos, CA -Abstract
  • Atkin, Thomas S. (2009), “Regionality as an Indicator of Quality,” 21st Annual CSU-POM Conference, February 2009, Chico, CA
  • Atkin, Thomas S., Janejira Sutanonpaiboon and Ray Johnson (2008), “Importance of Region in Marketing Wine to US Consumers,” Decision Sciences Conference, Nov., 2008, Baltimore, MD
  • Janejira Sutanonpaiboon and Atkin, Thomas S. (2008), “Decision Support Systems Implementation: Potential Resistance from Middle Managers,” Hawaii International Conference on Business, May 2008, Honolulu, Hawaii.
  • Atkin, Thomas S., and Janejira Sutanonpaiboon (2007), “A Multi-national Study of Gender Wine Preferences,” International Decision Sciences Conference, July 2007, Bangkok, Thailand
  • Atkin, Thomas S., Linda Nowak and Rosanna Garcia (2006), “Women Wine Consumers: Information Search,” Decision Sciences Conference, November 2006, San Antonio, TX
  • Atkin, Thomas S. and Rosanna Garcia (2006), “Supply Restriction and the Diffusion of Screw Caps,” 3rd International Wine Business Research Conference, July 2006, Montpelier, France
  • Atkin, Thomas S. and Rosanna Garcia (2005), “Using Co-opetition to Diffuse Resistant Innovations,” Decision Sciences Conference, November 2005, San Francisco, CA
  • Garcia, Rosanna and Thomas S. Atkin (2005),“ Co-opetition for the Diffusion of Resistant Innovations,” Product Development and Management Association – Research Forum, October 2005, San Diego, CA
  • Atkin, Thomas S. (2005), Radio Frequency Identification (RFID) at Rodney Strong Vineyards, Case Embryo, Allied Academies Conference, October 2005, Las Vegas, NV
  • Atkin, Thomas S., Rosanna Garcia and Larry Lockshin (2005), “Adoption of Wine Innovation,” 2nd International Wine Symposium, July 2005, Rohnert Park, CA – working paper
  • Atkin, Thomas S., Rosanna Garcia and Larry Lockshin (2005), “Innovative Wine Packaging,” 2nd International Wine Symposium, July 2005, Rohnert Park, CA – working paper
  • Atkin, Thomas S. and Duane Dove (2004), “Just Cork It,” Case Abstract, Decision Sciences Conference, November 2004, Boston, MA
  • Atkin, Thomas S. and Rosanna Garcia (2004), “A Study of the Diffusion Of Discontinuous Innovation,” Research Abstract, Decision Sciences Conference, November 2004, Boston, MA
  • Atkin, Thomas S. and Duane Dove (2004), “Just Cork It,” Case Presentation, Western Case Writers Conference, Western Academy of Management Conference, April 2004, Anchorage, AL
  • Atkin, Thomas S. and Duane Dove (2003), “Just Cork It,” case embryo, North American Case Research Association Conference, Nov 2003, Tampa, FL
  • Atkin, Thomas S., Gary L. Ragatz and Lloyd M. Rinehart (2002), “The Impact of Relationship Type on the Use of Coercion in Customer-Supplier Relationships”, presented at Decision Sciences Conference, 2002, San Diego CA.
  • Page, Thomas J. Jr., Lloyd M. Rinehart, James A. Eckert, Robert B. Handfield, Thomas S. Atkin, (2001), “An Examination of Effective and Ineffective Relationships in a Business-to-Business Setting,” The Academy of Marketing Science 2001 World Marketing Congress, Cardiff, Wales, England
  • Atkin, Thomas S., Gary L. Ragatz and Lloyd M. Rinehart (2000), “The Impact of Supplier Development Processes on Buyer-Supplier Relationships”, Presentation at Decision Sciences Conference 2000, Orlando FL
  • Thomas S. Atkin, Lloyd M. Rinehart (2000), “Negotiation Communication Strategies, A Dyadic Study”, Conference 2000 - The Third Annual North American Research Symposium on Purchasing and Supply Chain Management, London Ontario, Canada (2000)
  • Thomas S. Atkin, Robert B. Handfield, Lloyd M. Rinehart (1999), “A Test of a Theory of Interorganizational Negotiation” Presentation at the 1999 Annual Meeting of the Decision Sciences Institute
  • Rinehart, Lloyd, Robert Handfield, James Eckert, Thomas Page, Thomas S. Atkin, (1998), “Design of a Method to Improve Understanding of Third Party Logistics Negotiations and Relationships,” 8th World Conference on Transport Research, Antwerp, Belgium
  • Atkin, Thomas S. and Gyula Vastag (1998), “Coordinating the Supply Chain,” Performance Measurement-Theory and Practice Conference, Cambridge, England (1998).

Book Chapters Published

  • Atkin, Thomas S. and Jon Affonso (2008), “Supply Chain Management”, in Global Wine Business: Success Strategies for New World Wine, edited by Liz Thach and Tim Matz, 2nd Edition
  • Atkin, Thomas S. and Jon Affonso (2004), “Supply Chain Management (1st Edition)”, in Global Wine Business: Success Strategies for New World Wine, edited by Liz Thach and Tim Matz

Professional Articles Published

  • Atkin, Thomas and Ray Johnson (2010), “Regional Designations Get Consumer Attention,” North Bay Business Journal, March 2010
  • Van Goor, Susan, Thomas Atkin, George Buonicorsi, and Chris Kjeldsen (2007), “Strategies to Improve Merlot Productivity,” Practical Winery and Vineyard Management, May/June 2007
  • Atkin, Thomas S. and David L. Sharp (2004), “Total Cost Analysis of Wine Closures,” Practical Winery and Vineyard Management, July/August 2004

Professional Presentations

  • Atkin, Thomas (2010), “Survey Proposal: Sustainability in the Wine Industry,” The Green Wine Summit, Santa Rosa, CA, Nov. 2010
  • Atkin, Thomas (2010), “Consumer Awareness and Quality Perceptions: The Case of Sonoma County Wines,” Faculty Exposition of Scholarship and Sponsored Research, Sonoma State University, March 2010
  • Speaker – 2006 Faculty Exposition of Scholarship and Sponsored Research, Sonoma State University, April 2006
  • Speaker - Workshop on Internal Funding Opportunities for Faculty, Sonoma State University, October 2005
  • World Class Supply Chain Management, Seminar for American Production and Inventory Control Society (APICS), January 2005
  • Research presentation, Wine Business Program Executive Advisory Board, February 2005 2005 Faculty Exposition of Scholarship and Sponsored Research, Sonoma State University, April, 2005
  • Campus Author Series, “Wine: A Global Business”, Sonoma State Library, April, 2005
  • Cost Accounting and Supply Chain Management, Speech to Institute of Management Accountants, May, 2005

Track Chair and Miscellaneous

  • Syllabus Development Grant (2010) to create EMBA course
  • Attendee (2010) – Grape Symposium, Sacramento, CA
  • Attendee (2010) – Sonoma Grape Growers “Dollars and Sense” Seminar
  • Session Chair, 21st Annual CSU-POM Conference (2009), Chico, CA
  • Track Chair, 2nd International Wine Symposium (2004), Rohnert Park, CA