Intellectual Contributions Since October 2012

Journal Articles Published Since October 2012

  • Atkin, Thomas S. and Duane Dove (2013), “The Great Cork Debate 2012: Cork Stages a Comeback”, Case Studies in Wine Business Management, forthcoming
  • Thach, Liz, Steven Cuellar, Janeen Olsen, and Thomas S. Atkin (2013), “The Impact of Wine Franchise Law on Consumers”, International Journal of Wine Business Research, Vol. 25, No. 2, pp. 138-158.
  • Atkin, Thomas S. and Nicholas Gurney (2013), “Protecting Quality of Wine Exported to China: Barriers and Bridges”, Journal of International Food and Agribusiness Marketing, Vol. 25, Iss. 2, pp. 171-186.
  • Atkin, Thomas S. and Liz Thach (2012), “Millennial Wine Consumers: Risk Perception and Information Search”, International Journal of Wine Economics and Policy, Vol. 1, Iss. 1, pp. 54-62.

Journal Articles Published Since October 2012 (Promotion to Full Professor)

  • Atkin, Thomas S., Armand Gilinsky, Jr., and Sandra K. Newton (2012), “Environmental Strategy: Does It Lead to Competitive Advantage in the US Wine Industry?” International Journal of Wine Business Research, Vol. 24, No. 2, pp. 115-133.
  • Atkin, Thomas S. and Sandra K. Newton (2012), “Consumer Awareness and Quality Perceptions: A Case for Sonoma County Wines,” Journal of Wine Research, Vol. 23, Iss. 2. pp. 155-171
  • Sutanonpaiboon, Janejira and Thomas S. Atkin (2012), “Using Region to Market to International Customers,” Journal of Food Products Marketing, Vol. 18, No.1, Jan-Feb, pp. 1-18

Conference Papers and Presentations

  • Atkin, Thomas S. (2012), “Benchmarking Wine Storage and Transportation” Decision Sciences Conference, November 18, 2012, San Francisco, CA
  • Atkin, Thomas S. (2011), “Millennial Wine Consumers: Information Search and Risk Perceptions”, Decision Sciences Conference, November 2011, Boston, MA
  • Atkin, Thomas S., Armand Gilinsky, Jr., and Sandra K. Newton (2011),”Sustainability in the Wine Industry: Altering the Competitive Landscape”, 5th International Wine Business Research Conference, June 2011, Bordeaux, France

Active Research Projects

  • Atkin, Thomas S. (2012), “Wine Storage Benchmarking Initiative – A Quality Assurance Investigation”, Decision Sciences Conference, November, 2012, San Francisco, CA
  • Atkin, Thomas, Armand Gilinsky and Sandra Newton (2010), “Sustainability in the Wine Industry,” proposal - targeted for California Management Review

Professional Presentations

  • “Do Franchise Wine Laws Impact Wine Price and Consumer?” Wine Business.com, June 10, 2013.
  • 8th Annual VESTA (Viticulture and Enology Science Technology Alliance) Curriculum Workshop, Napa, CA, May 29-June 1, 2012
  • Global Wine Business Conference, Santa Rosa, CA April 26 – April 29, 2012
  • Bordeaux MBA Session, Inventory Management, January 13, 2012
  • Research Update to Wine Business Institute Executive Board, April 4, 2011
  • Atkin, Thomas S., Armand Gilinsky, Jr., and Sandra K. Newton (2011),”Sustainability in the Wine Industry: Altering the Competitive Landscape?” Faculty Exposition of Scholarship and Sponsored Research, Sonoma State University, March 2011

Consultancy

  • Advised Harlan Estates on improvement of wine storage practices (2011).

Professional Development and Miscellaneous

  • Chair – FSSP Faculty Subcommittee on Sponsored Programs (2013/2014)
  • Advisory Board Member – Wine Economics and Policy (Journal)
  • Reviewer – Wine Economics and Policy (Journal)
  • Reviewer – Food Quality and Preference (Journal) (2013)
  • Participant – Pilot Program for Online Student Evaluations, Summer 2013.
  • Discussant (2012) – 8th Annual VESTA Curriculum Retreat, Napa, CA
  • Discussion Leader (2012), Global Wine Business Conference, Santa Rosa, CA
  • Attendee (2012) – VESTA Winery Equipment Workshop, Fresno, CA
  • Attendee (2012) – SSU Workshop on Student Incivility
  • Session Chair (2011) – Decision Sciences Conference, Boston, MA
  • Attendee (2011) – “Winery Accounting and Finance for Executives”, St. Helena, CA