Planning Cycles at McDougal Aircraft Corporation
Walter Donaldson, vice-president for Human Resources for the McDougal Aircraft
Corporation, returned the phone to his desk and thought as he stared out his
window at the company's vast production facility. He has just received a
phone call from Jim Walters, who directed planning operations for the company.
McDougal had just learned that it had been awarded the contract to build the
new CJ-7 widebody transport by the Department of Defense. The contract called
for 1,000 of the craft to be built at a profit of $150 million over the next
five years. Production was scheduled to begin one year from now.
McDougal Aircraft was the second largest aircraft manufacturer in the United
States. The news was cause for rejoicing in the company because it would
ensure the company's fortunes for at least the next five years. Indeed, the
contract was the only thing standing between the company and financial
disaster. McDougal had allowed its product development activities to fall
behind during the previous ten years and had been beaten by Boeing Aircraft in
entering the emerging fuel-efficient, short-haul, widebody aircraft business.
Indeed, the Boeing 757 and 767 models accounted for almost all new orders
being placed by the major domestic carriers. McDougal had been unsuccessful
in every case in bidding against Boeing.
Although the news was good for McDougal, it was troublsome for Donaldson. He
thought, I don't know why I stay in this industry. Human resource planning is
suicidal in this business! Look at the acres of assembly facility we have
sitting idle out there! For the past five years I have been presiding over
plans and protocols for laying off hundreds upon hundreds of our employees.
I've worked to develop our placement programs to try to find other types of
employment for highly trained engineers, technicians, electricians,
assemblers, and so forth. Now I'm going to need them again and I don't know
where I'm going to find them.
He pulled a manual marked "McDougal Aircraft Corporation: Classification Plan"
from the credenza behind his desk and turned to the section on organization
design (Exhibit 5-2). The document detailed how McDougal assembly operations
were organized. Each assembly operation was directed by a production
supervisor who was responsible for the operation of two assembly lines. Each
line was supervised by a line supervisor, who reported to the production
supervisor.
Exhibit 5-2
Organization Plan:
McDougal Aircraft Corporation
Assembly Operations
Production Supervisor
Line Supervisor Line Supervisor
Quality Control Inspector Quality Control
Instrumentation Specialist Instrumentation
Aircraft Electrician Aircraft Electrician
Aircraft Welder Aircraft Welder
Aircraft Assembler Aircraft Assembler
Materials Handler Materials Handler
Each assembly line, in addition had 4 quality control inspectors, 16
instrumentation specialists, 16 aircraft electricians, 16 welders, 40 aircraft
assemblers, and 30 materials handlers.
In addition, Walt had compiled operating data on the company's operations for
the last ten years. In the past several years operations had remained fairly
constant at a level far below the capacity of the company's physical
facilities. In the current year, for example, the company had used only a
quarter of the physical space available. In the last five years the annual
production of aircraft was 100 units. He turned to a computer printout
indicating the staffing levels McDougal employed to produce those 100 units
during the last year (Exhibit 5-3). He noted the number of employees in each
position, annual turnover rates (turnover rate is defined as the ratio of the
number of employees leaving the employer during the year to the total number
of people employed that year), the average annual wage or salary paid to
people, the average time spent in the position before promotion, and the
average time employees had already spent in the position.
Walt's job was all too familiar to him. He had been through cycle of boom and
bust several times before during his twenty-year tenure as personnel
professional in the aircraft industry. Somehow he had to come up with a
staffing plan for McDougal's corporate management. He had to tell them what
they would need to do in order to have on board the human resources required
to fulfill their new contract with the federal government. He took a pencil
and legal pad and began to sketch out the steps necessary to develop the plan.
The purpose of this exercise is to allow you to become familiar with the steps,
information needs, and problems of this exercise as contained in Exhibits 5-2
and 5-3. Your results should be presented in both narrative and numerical
form. The recommendations you make should be detailed enough to leave no
doubt in line management's mind as to what steps will be necessary to fulfill
the new government contract.
Step 1: Determine how many more units per year McDougal Aircraft
will have to produce over the next five years.
Step 2: Translate this corporate production objective into a human
resource objective. How many people will you need in each
position next year (the first year of the five-year contract)?
For subsequent years?
Step 3: What are the company's current internal labor supplies for
each position?
Step 4: What do you forecast these supplies to be by next year for
each position?
Step 5: Forecast the company's labor demand in external labor
markets for next year. How many people will the company have to
hire from outside for each position?
Step 6: How will you define the external labor market for each of
the positions? Where will you direct your recruiters?
Personnel Inventory, McDougal Aircraft Corporation,
January 1982
Average Average Average Time Time
Number Annual Wage To In
of Turnover Promotion Position
Employees Rate (Years) (Years)
Production
Supervisor 50 0.15 $45,000 10 2
Line
Supervisor 100 0.20 28,000 5 3
Quality Control
Inspector 200 0.50 25,000 5 2
Instrumentation
Specialist 800 0.20 20,000 5 2
Aircraft
Electrician 800 0.40 21,000 5 2
Welder 800 0.25 20,000 2 2
Aircraft
Assembler 2,000 0.20 16,000 2 6
Materials
Handler 1,500 0.20 12,000 1 1