Picture of Dr. GilinskyArmand Gilinsky, Jr. is Professor of Business at Sonoma State University, where he has taught Strategy and Entrepreneurship since 1994. In past years he has served as Director of SSU’s Entrepreneurship Center, Wine Business Program, and Small Business Institute. He previously held teaching appointments at the Harvard Business School, CSU East Bay, and Northeastern University. He has lectured on wine business strategy and entrepreneurship to doctoral students and faculty at the Italian Universities of Florence, Siena, and Macerata. He also worked as a member of an international team of experts to create a global marketing strategy for the Georgian national wine industry, a project funded by the World Bank.
Dr. Gilinsky has had extensive consulting experience in strategic planning, competitive strategy, and developing business plans. He has authored over 50 published business case studies and several articles on entrepreneurial strategy, sustainability strategy, and socially responsible entrepreneurship. He has served as President of the North American Case Research Association, a group of some 500 case researchers from universities around the globe.

In 2013, he received the Bernie and Estelle Goldstein Award for Excellence in Scholarship from Sonoma State. Also in 2013, his proposal, “Creative Arts and Digital Media Entrepreneurship”, was selected as one of six inaugural Green Music Center Academic Integration grants.

He was named F.J. Korbel & Sons Professor of Wine Business in July 2014.


  • Entrepreneurial strategy & business plans
  • Strategic planning
  • Business valuations
  • Case research, case writing, & case teaching

Research Interests

  • Entrepreneurial strategy & business plans
  • Innovative entrepreneurial ventures and financing sources
  • Sustainability in wine and hospitality industries

Current Activities

  • Crafting Sustainable Wine Businesses: Concepts and Cases (Palgrave/Macmillan) – co-editor
  • Wine Business Case Research Journal – founding editor
  • Strategy and leadership in the wine industry – multi-country survey

Useful links for students