Dr. Liz Thach

BOOKS

Books

How to Launch Your Wine Career: Hating life in a cubical where the only greenery is that of the mold growing on the rungs of the corporate ladder? In 2007, 1,100 new wineries opened for business in America. The wine industry is one of the fastest growing in the world with job prospects being created every day and in a variety of skill application—from agricultural work to marketing and business. The first of its kind, this book, written by successful and respected industry professionals, gives practical, real world advice on how to begin, develop and succeed in a career in: • Wine Making; • Wine Production; • Vineyard Management; • Wine Marketing, Sales& PR; • Wine Retail; • Wine Writing; • Wine Education; • Wine Management & Accounting. Including interviews with some of wine’s most prominent figures, like winemaker Heidi Barrett, and wine writer James Laube of the Wine Spectator, about how they “made it,” the book builds a career from the ground up, explaining job descriptions, educational and skill requirements, the “career ladder,” how to get started, and job hunting strategies. Each chapter ends with a helpful resource guide of available conferences, books, and websites.

Available in Jan. 2009 from www.wineappreciationguild.com

Wine: A Global Business 2nd Edition with Forward by James Halliday provides an essential overview of the relevant components to consider when establishing a wine business. Beginning with a global perspective on the state of the wine industry, the book then provides step-by-step basics on establishing a wine business strategy; business considerations for establishing a vineyard and producing wine, and then explores all of the marketing and sales channels for wine. In addition, chapters on wine finance, accounting, supply chain management, human resources, wine tourism, and environmental and legal issues are included.

"This book offers an extensive overview of the global wine business. A must-have for anyone who is interested in developing successful strategies to compete in the global wine marketplace. Enjoy reading this book while sipping a glass of your favorite wine." Gina Gallo, Winemaker, Gallo of Sonoma

Available at in Oct. 2008 at http://www.cognizantcommunication.com

Wine Marketing And Sales: Success Strategies for a Saturated Market: This book provides an in depth, hands-on approach to every element of wine marketing and sales. From the initial theoretical concepts to detailed tactical steps for every winery marketing and sales application, this book is filled with useful tips and devices for success. Designed to be both a textbook for wine marketing students, as well as a guide for winery owners and marketers, this book is also ideal for wine enthusiasts and any one who has ever dreamed of owning a winery. And for wine marketers everywhere, who wonder why they ever went into the swamp, this is a book that should give you plenty of ideas about those pesky alligators – and how to win them over in the future. Copyright 2007.

Available at:
www.amazon.com

WINE – A Global Business is the first book of its kind to provide a comprehensive overview of the business of new world wine. Edited by Dr. Liz Thach, a Wine Business and Management professor at Sonoma State University, and Tim Matz, Managing Director/President of Jackson Wine Estates International, the book contains first-hand accounts from wine business legends such as Walt Klenz, Peter Gago, Jean Arnold and Paul Dolan. Each chapter is written by an authority in the wine industry, who has specialized knowledge on the chapter topic. Drawn from academia and industry, authors offer practical and useful information and advice on what is necessary to succeed in the wine business. Copyright 2004.

Available at:
www.cognizantcommunication.com
www.amazon.com

PUBLISHED BOOK CHAPTERS

Thach, L. (2007). Evolution of California's World Wine Position. In Hauteville, F., Couderc, JP, Hannin, H., & Montaigne, E. (2007) Bacchus 2007. Paris, Dunod Publishing.

Thach, L. (2007). Human Resources in the Wine Industry. In Lodi Grape Growers Sustainability Manual. Lodi, CA.

Thach, L. (2003 & 2006). Human Resources Chapter. In Birdseye, K., Ross, K. & Delott, J (eds) The Code of Sustainable WineGrowing Practices. San Francisco: The Wine Institute.

Thach, L. & Heinselman, T. (2000). Continuous Improvement in Place of Training. In Goldsmith, M., Lyons, L. & Freas, A. (eds) Coaching for Leadership. San Francisco: Jossey-Bass Pfeiffer, 219-230.

Thach, L. (2000). Coaching and mentoring: MediaOne Group (AT&T). In Giber D., Carter, L. & Goldsmith, M., (eds). Best Practices in Organizational and Human Resource Development Handbook, Lexington, MA: Linkage Inc., 551-582.