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Dr. Liz Thach


Presentations

2008

Thach, L. & Kidwell, R. (July 2008).  Impact of HR practices on winery performance:  comparison of US and Australian small family wineries.  4th International Conference of the Academy of Wine Business Research.  Sienna, Italy, July 17-19, 2008.

Thach, L. (May 2008).  How Winemakers Can Support Winery Marketing Efforts.  Women for Winesense WineMaker’s Roundtable, Napa Valley, California,  May 2008.

Thach, L. (Jan. 2008).  Three Key Decisions to Positioning Your Brand for the Future.  Unified Wine & Grape Symposium, Sacramento, CA, Jan. 27, 2008.

Thach, L. & Wagner, P. (Jan. 2008).  Six Success Strategies to Sell More Grapes & Wine, Sonoma County Wine Library Association, Jan 2008.

 

2007

Thach, L. (Nov. 2007).  Keynote Speaker - The Growing Power of Women Wine Consumers, COPIA Women in Wine Symposium, Napa, CA, Nov. 10, 2007.

Thach, L. (Nov. 2007). The HR Contribution to Sustainability.  HR Management in Wine & Agriculture Conference.  Sonoma, CA, Nov. 29, 2007.

Thach, L. (2007). Wine Marketing & Sales in the U.S.  International Workshop on the China Wine Market.  Beijing, China, August 2007, Invited speaker.

Thach, L. (2007). Wine Tourism Around the World:  Implications for Wine Tourism in China.  International Workshop on the China Wine Market.  Beijing, China, August 2007, Invited speaker

Olsen, J., Nowak, L. & Thach, L. (2007). Integrating Environmentally Friendly Behavior with Hedonic Consumption: The Case of Organic Wine.  The 13th Biennial World Marketing Congress, Verona, Italy, July 2007.

Thach, L., Mason, B. & Amspacher, W. (2007). Perceptions of Cellar Door Hospitality: Lessons for Improving Customer Service and Sales. Bacchus at Brock 3rd International Interdisciplinary Wine Conference, Niagara, Canada, June 2007. Refereed Paper.

 Thach, L. & Wagner, P. (2007).  Making Wine Shows and Festivals Productive.  Sonoma County Vintner’s Quarterly Meeting, Strkyer Winery, CA, April 2007. Invited speakers.

Thach,L. &  Hanni, T. (2007).  The Genius, Genies & Genetics of Wine Tasting. WineSpirit Seminar Series, Napa, Ca.  April 2007.  Invited Speaker

Thach, L. (Jan. 2007).  Trends in Wine Tourism.  Unified Wine Symposium, Sacramento, CA, Jan. 2007.  Invited Panel Speaker.

2006

Thach, L. (Dec. 2006). Perspectives of Top Executives on Wine HR.  HR Wine Conference, North Coast Human Resource Association, Santa Rosa, CA, Dec. 2006.  Invited Panel Moderator.

Olsen, J. & Thach, L. (Aug. 2006).  Increasing Winery Direct Sales – Wine Clubs.  Family WineMaker’s Conference,  San Francisco, CA.  Invited Speakers.

Olsen, J., Thach, L. & Nowak, L(July 2006) Consumer Socialization of U.S. Wine Consumers.  3rd International Wine Business & Marketing Research Conference, Ecole Nationale Supérieure Agronomique, Montpellier, France.  Refereed paper.

Thach, L. (2006).  Opportunities & Issues for Increasing Spanish Wine Sales in the U.S. 5th World Wine Forum, Rioja, Spain.  Invited speaker.

2005

Thach, L. & Light, N. (Nov, 2005). Sustainable HR Practices in the Wine Industry:  How Did we Score?  Managing HR in the Wine Industry, California Human Resource Management Institute, Rohnert Park, CA  Nov. 2005.  Invited Speaker.

Thach, L. & Olsen, J. (July 2005).  Marketing to Echo Boomers.  The 2nd International Wine Marketing Symposium, Rohnert Park, CA.  Refereed paper.

Olsen, J. & Thach, L. (July 2005).  The Role of Tasting Rooms in Creating an Emotional Attachment to Wine Brands.  The 2nd International Wine Marketing Symposium, Rohnert Park, CA.  Refereed paper.

Thach, L., Olsen, J., Merrill, P. & Stallcup, J. (Jan. 2005). Staying Close to Your Customers: Simple & Inexpensive Ways to Get Consumer Feedback. Unified Wine & Grape Symposium, Sacramento, CA. Invited Speaker.

2004

Thach, L. (Sept. 2004). Ten Do's and Don'ts in Millennium Wine Marketing. Wine Industry Financial Symposium, Napa, CA. Invited Speaker.

Marke, M. & Thach, L. (Sept. 2004). Wine Export Practices. North Coast Wine Export Alliance, Kenwood, CA. Invited Speaker.

Olsen, J. & Thach, L. (August 2004). Wine Regions of California. Delicato Wine Distributor Seminar, Monterrey, CA. Paid speaking engagement.

Thach, L. (July 2004). Perception is All There Is. WineVision Annual Conference: The Great Awakening. Santa Rosa, CA. Invited Speaker.

Thach, L. (July 2004). Wine for the Millennium Generation. Sommelier Summit, Constellation Brands, Sonoma, CA. Invited Speaker.

Thach, L., (March 2004). Human Resource Metrics. NCHRA Solano Chapter. March, 4, Fairfield, CA. Invited Speaker.

Thach, L. (Feb. 2004). Knowledge Management. County of Sonoma Executive Leadership Seminar. Santa Rosa, CA. Paid speaking engagement.

Thach, L. (Jan. 2004). Winning Strategies for Safety, Health and Worker's Comp. Unified Wine & Grape Symposium, Sacramento, CA. Invited Speaker.

2003
Thach, L. (Dec. 2003). HR Metrics Made Easy. NCHRA Conference Workshop. San Francisco, CA. Invited Speaker.

Thach, L. (Nov. 2003) HR Metrics in the Wine Industry. NCHRA HR Wine Industry Conference, Copia, Napa, CA. Invited Speaker.

Thach, L. (Fall 2003). Update on Direct Marketing Methods in the Wine Industry. UC-Fresno Enology & Viticulture Seminar. Fresno, CA. Invited Speaker.

Thach, L. (Oct. 31, 2003). Advocacy, Negotiation & Leadership. County of Sonoma Management Academy 6. Kenwood, CA. Paid speaking engagement.

Thach, L. & Olsen, J. (July 2003). Customer Service Training in Winery Tasting Rooms: Perceptions of Effectiveness by Tasting Room Personnel. International Colloquium in Wine Marketing, Adelaide, Australia, July 2003. Referred paper.

Metz, D. Matz, T. & Thach, L. (July 2003). Global Exporting Taskforce Update, 4th Annual WIneVision Meeting, July 18, 2003, Napa, CA. Invited Speaker.

Thach, L. (June 2003). How to Measure and Value HR Initiatives. NCHRA Napa Valley Chapter Meeting, June 19, 2003, Napa, CA. Invited Speaker.

Powell, B., Thach, L. & Flax, R. (June 2003). Adult Learner, So? Reconnecting Learning to Intervention Design. ASTD Golden Gate Chapter Meeting, June 18, 2003, San Rafael, CA. Invited Speaker.

Thach, L. (March 2003). Bakery Budgeting. Expanding Your Horizons Conference, Santa Rosa, CA, March 29, 2003. Invited Speaker.

Thach, L. (Feb. 2003). WineVision: Working to Facilitate Global Wine Exports. Winery Export Alliance Group, Santa Rosa, Ca, Feb. 20, 2003. Invited Speaker.

Thach, L., Durfee, R., Bynum, L., Lighthall, D., and Ross, M. (Jan. 2003). Human Resources Management to Improve Safety, Productivity and Your Bottom Line. Unified Wine & Grape Symposium, Sacramento, CA. Invited speaker.

2002
Thach, L. (Dec. 2002). Highlights of HR Best Practices Survey. 2002 Wine Industry CPA Conference, Napa, CA. Invited speaker.

WineVision 3rd Annual Conference.. Social Sustainability in the Wine Industry. Napa, CA, July 2002. Invited speaker.

Hawaii International Conference on Business. Improving Leadership Effectiveness Via Executive Coaching & Multi-rater Feedback, Honolulu, Hawaii, June 2002. Referred paper.

Wine Business RoundTable. Differences Between Marginal & Core Wine Consumers, San Rafael, CA, March 2002, Thach& Olsen. Invited speakers.

SSU Wine Business Program Professional Development Series. Managing for Productivity & Profit: HR Best Practices in the Wine Industry, Rohnert Park, CA April, 2002, Thach & Archibald. Invited speaker.

Personnel Association of Sonoma County (PASCO). Training & Development: Tips & Techniques for High Impact Results. Presentation at, Rohnert Park, CA, January 2002.

2001
Society of Wine Educator's Conference. Wine for Breakfast: Expanding the Diversity of Occasions for Marketing Wine, August 2001, Eugene, Oregon, Olsen & Thach.

Best in the West 2001 Bay Area Organization Development Network Conference, Towards the Next Generation Change Model, May 2001, San Jose, CA, Evans & Thach.

2000
Organization Development Network Annual International Conference, Atlanta, GA - presented on Emerging Change Models: Trends in Complexity, October 2000, Thach & Evans..

1999
International Productivity and Quality Conference. Developing Next Generation Leaders Conference, Phoenix, AZ - presented on Executive Development.

1998
International Society of Performance Improvement Conference, Chicago, IL, March 1998 - presented on Virtual Work Teams.

1996
Penn State Distance Learning Forum 1996 - guest speaker via audioconference on Distance Learning

OD Network's National Conference, Orlando, FL, Oct. 96 - presented on Virtual Work Teams: Tips & Techniques.

1995
Texas Assoc. Educational Technology Conference, South Padre Island, TX, Spring 1995 - presented on Distance Learning Formats.

International Distance Education Conference, Moscow, Russia, Summer 1995 - presented on International Distance Learning.

ASTD's National Technical Conference, Philadelphia, PA, 95 - presenter on Distance Learning Methods & Measurements.

1994
International Distance Education Conference, Penn State, 1994 - presented on Distance Learning Competencies.

Distance Education Research Conference, San Antonio, TX, 1994 - presented on Distance Learning Teaching Methods.

American Educational Research Association Conference, New Orleans, LA, 1994 - presented on Distance Learning Research, Models & Competencies.

1993
Human Resource Development Research Conference, College Station, TX, 1993 - presented on Workforce Literacy and Distance Learning.

Commission on Adult Basic Education National Conference, New Orleans, LA, 1993 - presented on Workforce Literacy Programs.

American Association of Adult & Continuing Education, Dallas, TX, 1993 - presented on Workforce Literacy Models.

1990
American Society of Training & Development Regional Conference, Houston, TX, 1990 - presented on Instructional Design Strategies.