How to Use Instagram
First, download the app from the Apple App Store or Google Play. Instagram is exclusively used on mobile devices. Pictures cannot be posted from a desktop computer. However, there is a desktop website where users can login to view photos and manage accounts (password changes, etc.).
Open the app after it's downloaded and login or tap 'Register' to sign up for an account and follow the steps.
To post a photo, tap the blue camera icon on the bottom tab bar. From here take a photo, or choose one from existing photos to upload to Instagram. After snapping the photo, follow the steps to easily add a filter for effect, add a caption, and then choose the other social networks to share the photo with.
Use the same process to post 15-second videos.
Be sure to tag posts with '#sonomastate' in the caption.
Share Compelling Content
Instagram posts tell a story about your department or program. Users can tell when you've put thought into everything you posts. Being authentic about the content you share will help build genuine connections with your followers.
Post photos that users can't see anywhere else - behind the scenes photos or sneak peeks of what's to come. Don't be afraid to experiment, and pay attention to what users like and comment on most.
Users generally like to see a variety of photos from different accounts in their feed. Post often enough to keep users engaged, but keep them wanting more. Spread your posts out throughout the day or over multiple days.
Engage with the Community
Interact with the Instagram community, both in the app and in person. Ask questions in captions and respond to comments. Engage with local Instagram Meetup Groups. Encourage users to hashtag photos at events.
Track Instagram posts by using Statigram, a free service that enables you to see how engaging your photos are, follower growth as well as many other metrics and statistics.