Publicity & Media

Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people (for example, faculty and performing artists), departments, students, faculty, staff and alumni of all kinds.

From a marketing perspective, publicity is one component of promotion which is one component of marketing.

Marketing > Promotion > Publicity

Other elements of the promotional mix are advertising and direct marketing. Examples of promotional tactics include:

  • Art exhibitions
  • Event sponsorshipss
  • Arrange a speech or talk
  • Make an analysis or prediction
  • Conduct a survey
  • Issue a report
  • Take a stand on a controversial subject
  • Announce an appointment
  • Present an award
  • Stage a lecture or debate
  • Organize a campus tour

Media represent those outlets that reach certain audiences such as newspapers, magazines, television, radio, online publications such as blogs, social media and video dissemination.