Wine Rows

Certificate in Direct to Consumer Sales

Enroll for the Fall 2016 and Spring 2017 Seminars Today!

This certificate program will enable you to take your direct to consumer (DTC) sales to the next level. Taught by wine industry professionals in the various DTC fields, each seminar is designed to provide the individual with core concepts and proven tactics to increase DTC sales in multiple retail channels. Created in response to industry demand for a more tailored and encompassing program, this certificate will expand on topics such as DTC marketing, wine clubs, events, social media, mobile commerce and tasting room sales.

wine glass in tasting room

The Direct to Consumer Certificate requires the completion of (5) core courses and (3) electives for a total of (8) half day courses, which can be completed in one semester or at your own pace. The fee is $180 per seminar.  If you wish to complete both the Direct to Consumer and the Wine Industry Finance and Accounting Certificate, you can take a total of 14 seminars.

When you have completed your 8 required seminars you will need to fill out the application to receive your certificate.

View Current Seminar Schedules


Access Online Registration

Or register by phone: 707-664-2394

Questions? winebiz@sonoma.edu or 707-664-3235

    Contact SBE
    Contact SSU
    Sonoma State University School of Business and Economics. Reach.
    1801 East Cotati Avenue, Rohnert Park, CA, 94928 • 707-664-2377