Wine Rows

The Direct to Consumer Certificate

Enroll for the Fall Seminar Courses Today!

This certificate program will enable you to take your direct to consumer (DTC) sales to the next level. Taught by wine industry professionals in the various DTC fields, each seminar is designed to provide the individual with core concepts and proven tactics to increase DTC sales in multiple retail channels. Created in response to industry demand for a more tailored and encompassing program, this certificate will expand on topics such as DTC marketing, wine clubs, events, social media, mobile commerce and tasting room sales.

tasting_room_picture_lr.jpgThe Direct to Consumer Certificate requires the completion of (5) core courses and (3) electives for a total of (8) half day courses, which can be completed in one semester or at your own pace. The fee is $180 per seminar, or $150 for early bird registration (if you register more than one week before the date of the seminar you are eligible for early bird pricing). If you wish to complete both the Direct to Consumer and the Wine Industry Finance and Accounting Certificates, you can take a total of 14 seminars. When you have completed your 8 required seminars you will need to fill out the application to receive your certificate.


*Please Note: If you were in the process of completing your Tasting Room Management Certificate you have two options: (1) you can continue to complete the required core and elective seminars as we will still be offering the necessary required seminars or (2) you can transfer the seminars you have already taken to the DTC certificate and move towards completing that certificate instead. If you have questions please contact Wine Business Institute at 707-664-3347 or winebiz@sonoma.edu

Core Seminars:

Elective Seminars:

* Please note: The information in the brochure regarding certain seminars may be out of date. Any updates will be found on this website.

Grow your career.

Register online. You will need the following information on hand:
- Class Number
- Credit Card
- Social Security Number
To register by phone with a credit card, please call Extended Education's customer service at 707-664-2394.
For more information, contact Jessica Heing - Program Coordinator at 707-664-3347

    Contact SBE
    Contact SSU
    Sonoma State University School of Business and Economics. Reach.
    1801 East Cotati Avenue, Rohnert Park, CA, 94928 • 707-664-2377