Wine Rows

Wine Business Institute Seminars 

These seminars are open to the public and may be taken individually or together to earn a Certificate. Click on individual courses below for descriptions, fees, class numbers, units, instructor and other registration information.

The Wine Business Institute offers two seminar based certificate program options. To earn the Direct to Consumer Certificate and/or the Wine Industry Finance and Accounting Certificate, students must complete the required core seminars plus the required number of electives, for a total of eight seminars. We also offer the Online Wine Business Management Certificate, Online QuickBooks Certificate and the Wine Entrepreneurship Certificate.

Register early to receive a $30 discount on the course fee.

Fall 2016 Seminar Series

Earn the DTC or Wine Industry Finance and Accounting

Wine Marketing Basics (Elective)
Wednesday, Nov 2nd - 8:30am-12:30pm

Innovative Wine Marketing and Brand Momentum (Elective)
Wednesday, Nov 2nd - 1:30-5:30pm

Direct to Consumer Marketing (DTC Core)
Thursday, Nov 3rd - 8:30am-12:30pm

Hands-on Intro to eCommerce for Small and Boutique Wineries (DTC Core)
Thursday, Nov 3rd - 1:30-5:30pm

Selling Through the Tasting Room (DTC Core)
Friday, Nov 4th - 8:30am-12:30pm

Tasting Room Management (Elective)
Friday, Nov 4th - 1:30-5:30pm

How to Build a Profitable Wine Club (DTC Core)
Wednesday, Nov 9th - 8:30am-12:30pm

How to Create and Execute Successful Winery Events (DTC Core)
Wednesday, Nov 9th - 1:30-5:30pm

Financial Planning & Strategy for Wine Businesses (Elective)
Thursday, Nov 10th - 8:30am-12:30pm

Using Quickbooks in the Wine Industry (Elective)
Thursday, Nov 10th - 1:30-5:30pm

Calculating the True Cost of Your Wine (FA Core)
Wednesday, Nov 16th - 8:30am-12:30pm

Budgets, Forecasting & Best Practices for the Wine Industry (FA Core)
Wednesday, Nov 16th - 1:30-5:30pm

Financial Accounting for the Wine Industry (FA Core)
Thursday, Nov 17th - 8:30am-12:30pm

Managerial Accounting for the Wine Industry (FA Core)
Thursday, Nov 17th - 1:30-5:30pm

Vineyard Taxation (Elective)
Friday, Nov 18th - 8:30am-12:30pm

Winery Taxation (Elective)
Friday, Nov 18th - 1:30-5:30pm


You will need the following information on hand:
- Class Number
- Credit Card
- Social Security Number
To register by phone with a credit card, please call Extended Education's customer service line at 707-664-2394.
For more information, contact Jessica Pozzi - Program Coordinator at 707-664-3347.

Contact SBE
Contact SSU
Sonoma State University School of Business and Economics. Reach.
1801 East Cotati Avenue, Rohnert Park, CA, 94928 • 707-664-2377