Wine Rows

Wine Business Institute Seminars 

These seminars are open to the public and may be taken individually or together to earn a Certificate. Click on individual courses below for descriptions, fees, class numbers, units, instructor and other registration information.

The Wine Business Institute offers two seminar based certificate program options. To earn the Direct to Consumer Certificate and/or the Wine Industry Finance and Accounting Certificate, students must complete the required core seminars plus the required number of electives, for a total of eight seminars. We also offer the Online Wine Business Management Certificate, Online QuickBooks Certificate and the Wine Entrepreneurship Certificate.

Register early to receive a $30 discount on the course fee.

Summer 2016 Seminar Series

Earn the DTC or Wine Industry Finance and Accounting


Financial Planning & Strategy for Wine Businesses (Elective) 
Monday, June 13th, 8:30am - 12:30pm 


Social Media & Wine Marketing (Elective)
Monday, June 13th, 8:30am - 12:30pm 

Using QuickBooks in the Wine Industry (Elective)
Monday, June 13th, 1:30pm - 5:30pm 

Innovative Wine Marketing & Brand Momentum (Elective)
Monday, June 13th, 1:30-5:30pm 

Financial Accounting for the Wine Industry (FA Core)
Tuesday June 14th, 8:30am - 12:30pm 

Direct to Consumer Marketing (DTC Core)
Tuesday, June 14th, 8:30am - 12:30pm 

Managerial Accounting for the Wine Industry (FA Core)
Tuesday, June 14th, 1:30pm - 5:30pm 

Hands-On Intro to eCommerce for Small and Boutique Wineries (DTC Core)
Tuesday, June 14th, 1:30pm - 5:30pm 

Calculating the True Cost of Your Wine (FA Core)
Wednesday, June 15th, 8:30am - 12:30pm 

How to Build a Profitable Wine Club (DTC Core)
Wednesday, June 15th, 8:30am - 12:30pm 

Budgets, Forecasting and Best Practices for Wine Businesses (FA Core)
Wednesday June 15th, 1:30pm - 5:30pm 

How to Create and Execute Successful Winery Events (DTC Core)
Wednesday, June 15th, 1:30pm - 5:30pm 

Selling Through the Tasting Room (DTC Core)
Thursday, June 16th, 8:30am - 12:30pm 

Vineyard Taxation (Elective)
Thursday, June 16th, 8:30am-12:30pm 

Tasting Room Management (Elective)
Thursday, June 16th, 1:30-5:30pm
 
Winery Taxation (Elective)
Thursday, June 16th, 1:30-5:30pm
 

REGISTER 
You will need the following information on hand:
- Class Number
- Credit Card
- Social Security Number
To register by phone with a credit card, please call Extended Education's customer service line at 707-664-2394.
For more information, contact Jessica Pozzi - Program Coordinator at 707-664-3347.

Contact SBE
Contact SSU
Sonoma State University School of Business and Economics. Reach.
1801 East Cotati Avenue, Rohnert Park, CA, 94928 • 707-664-2377