Wine Rows

Wine Entrepreneurship Certificate

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The Wine Entrepreneurship Certificate is an 8 week lecture-workshop course designed to give principals of small wine businesses and those aspiring to start a business in the wine industry the time and guided focus to develop a successful business plan.  Throughout the 8 weeks program participants will be exposed to key aspects of the wine business including the regulatory climate for making and selling wine, financial frameworks to develop a vineyard and winery or create a virtual brand and different models for profitability.

Reflecting on their ground-level concept for their business students will work to further define and polish their business mission and vision.  Through the examination of strategic business management theories and practices students will explore the current industry environment, their own strengths and weaknesses and the possible threats and opportunities within the industry as they lay down the foundation of their business plan.

Students will hear from industry leaders and veterans who will describe their experiences and lessons learned. By the end of the course every participant will have the tools and frameworks to critically evaluate the competitive landscape and make decisions on a course of action.
Deliverable:  A written business path and its presentation developed and honed over 8 weeks.

Instructor: Anisya Fritz, Ph.D.
Thursdays 6pm - 9pm, March 3 - April 29, 2016
Please contact for more information.

Submit your Wine Entrepreneurship Certificate Application.

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Contact SBE
Contact SSU
Sonoma State University School of Business and Economics. Reach.
1801 East Cotati Avenue, Rohnert Park, CA, 94928 • 707-664-2377