Each of these platforms offers something different for users. Below is a list of some of the most popular social media sites on which Sonoma State University already has a presence. Keep in mind that technology is always evolving and will change.
Originally designed for college students, now anyone over the age of 13 with a valid email address can join Facebook. Today, Facebook is the world's largest social network, with over a billion users worldwide. Facebook Best Practices.Blogs
Blogging allows a department to share unique stories in more depth and detail, and embed photos, video and other media. Blogs can have a set of subscribers who receive emails when you publish a new post. Blog
platforms support comments, so departments need to monitor them
Twitter is the pioneer of 'microblogging', allowing users to post frequent 140 character or less updates to followers. Users can "follow" a department to receive updates and have the option to reply or retweet (share or forward) the message to their own set of followers. The use of keyword 'hashtags' makes tweets searchable to interested users. The best way to build a Twitter network is by sharing news that links back to your website, other social media platforms, or other online media, encouraging interaction. Twitter Best Practices.
Flickr is a photo sharing platform that allows for the uploading, organizing and sharing of photo collections. The site offers many customizing features to categorize, tag, group, share and protect the rights of your photos.
LinkedIn is a business-oriented social utility that allows users to strengthen and connect with and extend one's existing network of trusted professional contacts. People use LinkedIn to stay informed about contacts and their industry of interest. LinkedIn groups are organized around a common industry or interest for dialogue, collaboration, and networking with a specified set of group members. Many SSU faculty, staff, students and alumni use LinkedIn for professional networking and several departments host groups.
YouTube is a video sharing network that uploads content for public viewing. Videos posted on YouTube can be shared on other platforms such as Facebook, Twitter and Google+, and embedded in blogs. YouTube also hosts a commenting feature. Sonoma State University has its own YouTube channel. Departments that want their video added to the Sonoma State YouTube channel should contact Media Services.
Google+ is a social network that allows more transparency in who you share with and how
you interact. It also integrates all Google services including Gmail, Google
Drive and YouTube with Hangouts video chatting service. Departments that are
particularly interested in search engine optimization (SEO) should consider
Instagram is a fun and quirky way to share images and short video. Snap a photo with your mobile device, then choose a filter to transform the image into a memory to keep around forever. Give your audience an inside look into your program or department through captivating photos. Instagram is owned by Facebook and is very popular with traditional aged undergraduates. Instagram Best Practices.