TO: Campus Community
FR: Sandy Destiny, Director of Creative Services, Office of Strategic Communications
Dear Campus Community,
As you may have already noticed, the Sonoma State homepage has a new look, an updated design that we hope will better showcase the beauty and appeal of our campus. Navigation tools have not changed. For example, the button that most of us use — the login button — has not changed location. Campus news and events are still on the page, just not at the top.
So why the change? Research and best practices tell us that campus websites remain our best communication tool for prospective students, and boosting enrollment is one of our primary goals. Therefore, we are working to update the elements of our website that speak most effectively to those who are looking for their college “home.” With such a strong appeal to our physical campus, matching that with our online presence is an essential recruitment and enrollment strategy.
We hope that you appreciate the changes, as well, and that they give you other angles from which to view our vibrant and engaged university community.